From NKAA, Notable Kentucky African Americans Database (main entry)

Evans, W. Leonard, Jr.

(born: 1914  -  died: 2007) 

Evans, born in Louisville, KY, was the son of William L., Sr. and Beatrice Evans. Evans Jr. was raised in Chicago and graduated from the University of Illinois in 1935. He was president and senior partner of the New York ad agency Evans and Durham, Inc., which specialized in the Negro market. Beginning in 1948, he was an account executive and supervisor for the Chicago advertising agency Arthur Meyerhoff Associates, Inc. He was president of the marketing consult firm, Leonard Evans Associates of Chicago, from 1951-1961. He was an advertising executive with Ebony and later helped co-found the National Negro Network (a radio network) in 1953. He was president of Chicago-based Tuesday Publications, Inc., publishers of Tuesday Magazine, founded in 1961, it is an insert in 22 major newspapers. The magazine focused on the positive contributions of African Americans. Evans retired in the 1970s and lived the remainder of his life in Arizona. For more, see "Tuesday publisher is Ad Club speaker," Milwaukee Star, 11/22/1969, p.7; The Fascinating Story of Black Kentuckians, by A. A. Dunnigan; "William Leonard Evans, Jr." in The Negro Almanac; vol. 3 of the African American National Biography, edited by H. L. Gates, Jr. and E. B. Higginbotham; and T. Jensen, "W. Leonard Evans, Jr.: 1914-2007 - founded Tuesday Magazine, National Negro Network," Chicago Tribune, 06/27/2007, Metro section, p. 9.


Cited in this Entry

NKAA Entry: Dunnigan, Alice A.
NKAA Source: Ebony (periodical)
NKAA Source: Tuesday magazine (periodical)
NKAA Source: The Greater Milwaukee star (newspaper)
NKAA Source: Fascinating story of Black Kentuckians : their heritage and traditions
NKAA Source: The Negro almanac
NKAA Source: The African American national biography
NKAA Source: Chicago tribune (newspaper)

Related Entries Citing this Entry

NKAA Entry:  Evans, William Leonard, Sr.

Cite This NKAA Entry:

“Evans, W. Leonard, Jr.,” Notable Kentucky African Americans Database, accessed January 24, 2022,

Last modified: 2017-07-19 17:51:22